XICHUNZHI
Toiletries Packaging Design & Brand Design
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The packaging design concept for hair conditioner, body skincare, and intimate care products draws inspiration from the fusion of Eastern charm and Western elegance, aiming to embody simplicity, purity, and sophistication.
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护发素、身体护肤品、私密护理品的包装设计理念，融合东方韵味与西方优雅，力求体现简约、纯粹、精致。
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The main illustration features the silhouette of a girl outlined with minimalist lines, expressing the essence of femininity and grace. Each product variant is distinguished by its own vibrant color scheme: green for hair conditioner, yellow for body skincare, and pink for intimate care, enhancing visual appeal and aiding in easy identification.
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主插画以极简的线条勾勒出女孩的剪影，表达出女性气质和优雅的本质。 每种产品都有其鲜明的配色方案：绿色用于护发素，黄色用于身体护肤，粉色用于私密护理，增强视觉吸引力并有助于轻松识别。
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The diagonal composition of the main artwork adds a dynamic and engaging visual element to the packaging, symbolizing the active and transformative nature of self-care rituals.
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主要艺术品的对角构图为包装增添了动态和引人入胜的视觉元素，象征着自我护理仪式的积极和变革性本质。
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Meanwhile, the back panel layout adopts a vertical arrangement inspired by traditional Chinese aesthetics, infusing a sense of cultural richness and heritage into the design. This juxtaposition of modern and traditional elements creates a harmonious balance, reflecting the brand's commitment to embracing both contemporary trends and timeless cultural values.
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同时，背板布局采用了受中国传统美学启发的垂直排列，为设计注入了丰富的文化底蕴和传承感。 现代与传统元素的并置创造了和谐的平衡，体现了该品牌致力于拥抱当代潮流和永恒文化价值观的承诺。
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The choice of colors further reinforces the product's intended benefits and associations: green symbolizes freshness and vitality for hair care, yellow evokes warmth and radiance for body skincare, and pink conveys sensitivity and gentleness for intimate hygiene. These color cues not only aid consumers in selecting the right product but also evoke positive emotions and sensory experiences, enhancing overall brand perception and loyalty.
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颜色的选择进一步强化了产品的预期功效和联想：绿色象征着头发护理的清新和活力，黄色象征着身体护肤的温暖和光泽，而粉色则传达了私密卫生的敏感和温柔。 这些颜色线索不仅可以帮助消费者选择正确的产品，还可以唤起积极的情绪和感官体验，从而提高整体品牌认知度和忠诚度。
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In essence, the packaging design concept seamlessly integrates visual aesthetics with functional considerations, effectively communicating the brand's ethos of holistic well-being and self-expression.
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从本质上讲，包装设计理念将视觉美学与功能考虑完美地结合在一起，有效地传达了品牌整体健康和自我表达的精神。
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By combining modern design elements with traditional cultural references, the packaging captures the essence of a cosmopolitan lifestyle while honoring timeless values, appealing to a diverse and discerning consumer base.
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通过将现代设计元素与传统文化相结合，包装捕捉了国际化生活方式的精髓，同时尊重永恒的价值观，吸引了多元化和挑剔的消费者群。
